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Designing Onboarding for Completion, Not First Impressions

core99Labs Editorial Team4 min readSample Article

It's tempting to over-invest in the first screen of an onboarding flow, since it's the one everyone sees in a demo. But completion is determined by the weakest step in the sequence, not the strongest.

Instrumenting each step of onboarding individually — not just 'started' and 'completed' — makes it possible to see exactly where users disengage, and to test changes against that specific point of friction.

In our experience, the highest-leverage fixes are rarely visual. They're usually about reducing the number of decisions a user has to make before they see value.

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